The Story of a Stitch

Sameer Shaik
Jul 6
1 min read

Before Voida had a name, it had a sound —

The rhythm of my dad’s sewing machine at 6 AM. That’s what I woke up to. That’s what I was raised on.

I didn’t grow up in boardrooms. I grew up surrounded by fabric rolls, chalk lines, thread boxes, and that soft hum of focus only a tailor understands.

Back then, I didn’t know what branding was. But I knew what pride looked like. It looked like my father — hunched over a table, making sure every cuff, collar, and curve was stitched to perfection.

Years later, people started asking me:

“Where did you buy that shirt?” “I love that fit — which brand is it?” But I’d smile and say:

“My dad stitched this.”

That’s when it hit me:If one man with one machine could turn heads with his craft,what would happen if I turned it into a movement?

That was the seed of Voida.

Not built in a factory.Not birthed in a pitch deck. But grown in memory, built in meaning.

Every shirt we make today still feels like that moment. Every piece carries more than fabric. It carries the silence, the patience, and the precision I watched for years.